In the modern fitness and wellness industry, space design is more than functionality—it’s a medium to convey brand values and enhance brand identity. The Design Company proudly collaborated with Hong Kong’s renowned fitness brand Anhao Wellness to create uniquely branded fitness spaces.
Anhao Wellness, Hong Kong’s leading boutique Pilates studio, embraces “simplicity and nature” as its core philosophy. Dedicated to offering high-quality Reformer Pilates, Mat Pilates, and Barre classes, it supports clients in achieving their personal wellness goals through professional health services. To bring this vision into its physical space, The Design Company’s design team centered the entire project around the themes of “simplicity, nature, and harmony,” skillfully integrating various elements to enhance the brand’s identity and message.
1. Integration of Natural Materials and Soft Curves
Use of light wood, rattan elements, and warm lighting to create a comfortable and relaxing environment. At Carnarvon Road 2F-3F Fitness Center, arch-shaped elements and multiple curved mirrors enhance spatial openness and visual harmony, aligning with Anhao’s emphasis on “nature and health.”
2. Creative Lighting Design
At M3 6F Fitness Center, hidden RGB lighting adds dynamism, offering an immersive experience for fitness enthusiasts. This strengthens Anhao’s personalized wellness journey.
3. Emotionally Engaging Design Language
At M3 19F Fitness Center, floral wall patterns and curved mirrors transport clients to serene, natural settings, reflecting Anhao’s mission to enhance physical and mental well-being.
Understanding Client Needs
The Design Company worked closely with Anhao Wellness through multiple meetings to align on space functionality, brand vision, and diverse requirements for private, group, and corporate classes. Regular site visits and feedback sessions ensured the designs met expectations.
Customized Space Planning
Each fitness center was tailored to its unique space and location. For instance, at Carnarvon Road, private classrooms and group areas were strategically separated to optimize functionality and aesthetics.
Ensuring Brand Consistency
Despite differences in designs, all locations shared consistent visual elements, such as curved accents, warm lighting, and natural materials, reinforcing Anhao’s brand identity.
Regional Personalization
Designs were adjusted based on the audience:
- Carnarvon Road focused on energy and modernity.
- M3 Fitness Center emphasized relaxation and nature.
Creating brand identity
The Design Company’s designs focus on function and beauty, while boosting the brand with careful details. Each fitness center reflects the Anhao’s professionalism and spirit, letting clients feel the brand’s health and nature vibe right when they enter.
With creative design and attention to detail, Anhao Wellness has gained more new clients, increased loyalty from current ones, and strengthened its place as a top fitness brand.
